What is Graphic design for??

REGAL SEALS

This is an embossed letterhead. I think the type works perfectly with the image that brand is trying to represent. The colour scheme works in harmony with the product and generally gives a very professional yet welcoming feel to it, as if it is a family business. I like that they havent been all flowery and excentric which is what you might expect from something 'regal'. The designers have rounded the edges to give it a more contemporary feel to it.