Really love this packaging, especially as i am an avid Cravendale drinker. The packaging is so stylish. I really love the illustrations, they work so well offset with the type. I like how the illustrations are similar across the board which means that there is continuity. Its also a nice way of incorporating the actual milk style with the colour instead of just a red/blue top. its a really good marketing tool because its getting you back to nature. The single use of colour is something i really want to try and use with mine, nothing to complicated keeping it simple just like these designs.
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