Hotel Chocolat

4 March 2011

Today was THE best day... An excuse to go wandering around town sampling some of the best chocolate shops there are and what they had to sell! We first stopped off at Hotel Chocolat. This was my first experience with the brand. And it was amazing. They have so many different varying things, they have such a range. Green and Blacks would be completely stuck competeing against them because Hotel Chocolat covers everything!

The outside of the shop is very simply done.
let the name speak for itself. I like the type used
for the shop identity it gives is a hand drawn feel
with chocolate. 

Their huge glass window really strikes you because of
the colour they have brought to it with the products
and the large illustration. 

I really liked the curved entrance and the fact the door is set off the street.
It adds to the sophistication of the shop so you aren't just walking
straight off the street into the shop. 

Their window display is limited but specific, especially to
mothers day that will be happening soon. They have exhibited
their most luxurious items enticing people to really 
spoil there mothers with such a special gift. 


I really like the illustrations too, very simple but
they add that splash of colour to the window that is needed. 

This is an image of the range of packaging available for
those treats. 


Once we went inside we were just bombarded with the different chocolates and packaged goods. They had some really inventive ways of packaging their goods. I have taken as many pictures as i possibly could of the chocolates available. 



Huge chocolate bars simply packaged..leting the 
chocolate speak for itself. 



The easter egg collection, you can see the 
lovely packaging showing the different
styles of chocolate egg designs. 



In the above image i love the glass box that shows
the egg made completely of chocolate. Its just a different
turn on the dippy egg. 


Kids selection of eggs.

They also have a message board that shows you
how you can start a career in lots of different areas.







ALL THE IMAGES ABOVE SHOW THE RANGE OF CHOCOLATE BARS AVAILABLE FOR EVERYONE. THEY COVER EVERYTHING FROM BOOZY TO FRUITY. ITS ALL VERY CLEARLY SET OUT AND EASY TO NEGOTIATE. 








Chocolate pasta..... Who'd have thought?






As you can see they have such a varying range, Green and Blacks will struggle to compete. I think the avenue Nick and I are going to have to head down is gaining a middle ground between what Hotel chocolat do and what Thorntons do. This was a really useful task because it has given an insight into what the competition is really like. 

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