Magnum - Advertising and products

After looking through green and blacks, i thought some of their add campaigns looked quite similar to that of the magnum campaigns. Its interesting to see what they have done. And how similar it is to the campaign that has been run by green and blacks, I have also looked at some of their packaging because its very elegant and it looks like it tastes if that makes sense....

I've chosen this packaging from their range because

its is so elegant, i really like the colours used and

the lined pattern that runs across the box. It just adds

another texture to the box. Its interesting and gives the

appeal of velvety smooth. 

With this image i am interested in the framing.

Placing the poster style work inside a huge 

golden filigree frame immediately gives rise to

the thoughts of class, wealth and sophistication. 

Immediately adding to that status symbol.

This is a magnum add campaign, again very simple

but very effective. Its sexy and sleek, with an element

of class that illustrates the magnum brand. The image

is so effective because of the simplicity of the skin breaking

to reveal the ice cream. It leaves you wanting. 

This collection of mini magnums is very cleverly

packaged. I really love the colours, mixing the dark

browns with the light golden colours really adds

to the allure of sophistication and luxury. This is 

defiantly something me and Nick need to keep in

mind when designing. 

I think the magnum memory stick is a really clever

piece of advertising. Its interactive, and its packaged

really well. I think the concept works because when

people see it all they are going to want to do is to go

and buy a magnum ice cream. Its simple but very

effective. 

This is just an example of the luxury packaging for 

the luxury magnums that they sell. By putting it into

a box apposed to a plastic wrapper really adds another

level of quality to the product. Again it gives people

something else to interact with, and it makes the whole

experience feel special.