I dont really like this advert, the reason i have looked at this billboard is because of the use of lighting. It works well with the idea of flood lighting, i really want to try and incorporate light into my design some how, i just think it adds more to the billboard then it just being some plain image. The problem with the billboard to is you have to be at the exact angle of the picture for the whole billboard to work, otherwise its just some guy heading a ball. I want to try and make my design work continuously if i can.
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