Again this is looking at location of the advert
more so then the image itself. The images are
advertising going to the gy uation m. They have used the sit-
well, by utalising the surroundings it really
emphasises the images and what they are
promoting. Its cleverly done, putting huge images up
in the center of the street will immediately draw peoples
attention so when they are just walking past they will take it
in. Not only that they will almost certainly go and tell their
friends what they saw. This doesn't only work on
people just looking at the images it works on word
of mouth as well, because if one of those friends is thinking
of joining the gym then they will go and investigate this advert.
Its interesting and very clever.
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