Lanyards

As another promotional good we have discussed the idea of using lanyards. This are a very common form of promotional goods. They are fairly easy to print on and they have a function.

I really dont like lanyards with loads of info all

over them, they just look a little too tacky and its

hard to distinguish the logos so people

just tend to ignore them.

Heres a perfect example of too much information.

It just stops functioning because its just seens as a bombardment

of information which is annoying to look at.

Variety of lanyards you can get in colours etc.

This is more my style because its simple and

understated. Theres more chance of people using it

if its not over run with tacky info and huge rudy great

logos.

Here are some examples of the different weights

you can get in lanyards from thin to thick. I think

for ours we would go for a medium size so that the

logo wouldn't get swallowed up.

Huge lanyard, that doesn't really

look attractive with all the info across it.

Again different styles of lanyard. I prefer the lanyards

with the silver clips along the bottom. They are a lot more

interesting to look at and for some reason silver makes

it classy!

This image above is really good because it gives a variety of different views.

I think i could use this image for manipulating to look at different lanyard styles

and colours.

I like this one because it displays the bottom part of the lanyard

which is on display a lot of the time so would be good to work

a logo into this somehow.

I really like the plain black ones because it ties in

with green and blacks quite nicely.

This is a double clip, You can have two parts to it

theres also a lot of room for one striking logo. Something

about black makes something look sophisticated which

is what we would be trying to portray with the lanyard

not tacky.

Victorian Quater

"The buildings that now house Victoria Quarter are more than 100 years old. During the early part of the 19th Century, the area sold a completely different range of products. Vicar Lane was a mass of slaughterhouses, butchers, fruit and vegetable stalls, while the western end of County Arcade housed The Bazaar. This occupied two floors – the lower level selling meat and the upper level trading in fancy goods and haberdashery.

Men and women worked on separate floors (men downstairs, women upstairs), under strict rules – no gossiping would be tolerated, no drinking or eating behind the counter, no women wearing bonnets!

The area continued to trade in this guise until it was cleared by the Leeds Estate around 1900. It was then that the famous theatre architect Frank Matcham, responsible for building more than 200 theatres and music halls, including the London Palladium and Coliseum, was brought into design an elaborate Victorian Arcade. He used rich marbles, gilded mosaics, handsome cast and wrought iron, as well as carved and polished mahogany, to create two streets, an arcade and the Empire Theatre (now the site of Harvey Nichols).

By the late 1980s, this once prestigious and elaborate area had fallen into commercial decay and ruin. Fortunately for Leeds, the Prudential recognised its full potential and began a painstaking restoration program. Their vision encompassed taking what Matcham had started back in the 19th century, moving it forward to the 20th century and beyond. The company preserved the best from the past and introduced the style and creativity of the present.

This clever blend between old and new is a key feature of what Victoria Quarter is today. Two of the most dramatic elements of the Quarter are Brian Clarke’s breathtaking stained glass roof, which runs the full length of Queen Victoria Street – featured in the Guinness Book of Records for being the largest stained glass window in Britain – a staggering 746.9 square metres! And three stunning mosaic floor panels by Joanna Veevers in County Arcade.

Thanks to the fact that one of the original shop fronts remained in pristine condition, designers were able to use it as a blueprint to recreate the ornate mahogany frames and gilded art nouveau lettering which now graces every shop.
Despite the restoration program being completed in the midst of an economic downturn, the Prudential held firm, keen to establish a development that was truly individual and one that stood out from the crowd.

And, that’s exactly what has come about. After one forward thinking retailer opened a branch at Victoria Quarter, others were quick to follow bringing together a collection of names that today are second to none. The Prudential passed on the baton when it sold Victoria Quarter to Highstone Estates in the Summer of 2001. Highstone carried on the development with an ambitious £5m program before handing centre on to the Bank of Ireland in August 2006.

Even if you've not visited VQ yet, you may nevertheless feel you've seen it before. The centre is a firm favourite with television companies and film producers. It's featured in Alan Bennett's Childhood Memories, The Innocent starring Caroline Quentin, Diamond Geezer with David Jason, The BBC's Travel Show and Street Doctor, Trinny and Susannah's “Undressed” as well as on local television in programmes such as Calendar and Look North news magazines.

More recently it was used in Spooks spin-off Spooks: Code 9, seen on BBC1 in Spring 2009, and is regularly seen on BBC's The One Show. In 2011, the centre will grace screens once again in Gok's Fashion Fix on Channel 4."

AREAS IN WHICH THE RETAIL OUTLET COULD BE PLACED. SOPHISTICATED AND ELEGANT VICTORIA QUATER IN LEEDS. 

Leeds High Street

We were advised to look into placement of both the retail outlet and placement of promotional staff to get people to go and look at the green and Blacks stalls. So I decided to take a virtual tour around leeds nad tak images of the best places to place the retail outlet.

Top Of the high street

Facing bottom of the high street

Main cross road on the high street

Thoroughfair into leeds high street

Main stream street into leeds 

the main streets

iPhone Cases packaging

I have also been looking at packaging for the iPhone, just to give a sense of context with which you could display the phone. 

Like the simple and clear case, like the edges and how 

it can stand up on its own. 

I really like how this is a hard case, with a clear

top so that you can see the product. also the clean

top makes it shiny. I think if i create a case i would

like to experiemnt with this style.

This is a case..fully encased. theres a lot of room

on the outside to have a varying amount

of information which is good.

I dont really like this case it looks really cheap.

But i do like the type pattern in the background.

Again with the clear shiny case, i think its 

really interesting and the case is

displayed to its full advantage.

Both the image above and below show the simple

display unit commonly used.

It displays the front but not the full 360, which

is a little boring. Although room for interesting graphics

which is good. 

The normal iphone box. I like its clean and crisp edges.

I think it could quite easily be adapted to create something

sleak and interesting. 

Again the more commonly used packaging. Bit boring.

Interesting iPhone Cases

After discussing ideas for promotion Nick and I decided that a promotional iphone case would be good so I have set about looking at different ideas and designs. 

I really love the engraved wood, it gives a completely differnt feel too it

its tactile and feels home made..which it would be. It has a completely different effect to just having a printed on piece of plastic.

This is a clear case, so you can see the back. I like the novalty

of it and the fact you can see it clearly.

Angry birds.. this is only succesful because of the cult 

following. However i like the huge illustrations spread

across the back. They are eye catching. 

I really like this case, it takes a wood to a different level

having the metal in the back making it look like lights.

It subtle but really engaging I would love this.

Again with the wood etching, I think this could be a trend.

Being that our product is brown it could quite easily

be manipulated to fit our needs.

This is interesting because of the different

patterns created, again giving some sort of

tactility to the product. this is something we

could definatly doo, embossing or debossing to create

a sleak case.

What I like about this is the logo being centered.

its simple and effective. It doesnt detract from the case but instead

boldly stands out. I think this is definatly something

we could do. 

the images below are more of your bog standard case. I am looking at

these more for the angles to look at maybe to create the phone around. 

Just giving different shapes.

Really love the illustrations on this and the use of colour.

It really stands out, I love the different layered images creating 

a pattern across the back. I would love to be able to maybe create

an image that could roll along the back like chocolate melting,

much like this.