I have been looking into the amount of categories there are of working people in New York and highlighted the key ones below. I think I am going to focus on the business side of it as that has quite a large market, however I will consider the other markets in the designs so that they can also interact with my product.
NYPD
FDNY
NY CABBIES
BUSNIESSMAN
HOSPITALS
(downtown)
(Queens)
Tourists and Public
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