22 October 2010

I really love this advert. Its for a cleaning detergent that is self cleaning so no matter what dirt you get on it, it clean itself. The advertisers drew stenciled the images onto the wall, and then over the weeks as the wall got dirtier the images began to shine through. I think this is really clever and imaginative. It advertises their product really well, by actually showing you how it works. I also like the concept of it. Having something hidden then over time it showing through, and i think its an idea i can incorporate into my designs. because ultimately the women being trafficked are hidden and if there's a way of showing everyone them or hinting towards how to find out more then i think it could work really well.