Garbage Bags

11 October 2010

This is elegant packaging for something very simple and quite disgusting. Garbage bags. It shows you everything that you need to know about the product without pumping you with loads of information. I love the typography, using helvetica makes it it clean and clear. By pilling up the typography like they have done illustrates the garbage pilling up without using actual images. This is something i want to use in my project, the simplicity is key because my information is quite thorough and powerful so i dont want to overcomplicate my designs, as people wont read it. By printing on the thick brown car is cost effective as the substrate is cheap, and by breaking the designs into CMYK it mean that printing costs will not be as expensive. As i am doing a campaign/charity event i dont want it to cost a lot as it goes against the grain.