25 October 2010

I really love this campaign. It is so powerful. The fact that it isnt drawn on as well and actual works as a 3D working image, makes people really look at it and pay attention, which is the main thing for this campaign. It ties into my project well because the idea of shocking people to try and change their actions, is exactly what i am trying to do. Its interesting how the project works on so many levels, because using a child make you feel responsible and obviously getting it to work in the rain is fundamental to what they are trying to prove. I want my concept to work on a variety of different levels like this.