Guerilla advertising

25 October 2010

This is a really simple advertising technique, but it works well because of its location. The tube sees thousands and thousands of people every day and by using the wrist strap that everyone puts there hands in to advertise your product is clever. People like to read whilst traveling on the tube so not only does it give them something to look at it, it will make people take it in. With some simple editing on my behalf, changing the watch strap into chains and putting some basic information about the sex trafficking trade onto the image would have the same affect, except it will inform people not just make them want to buy something. its a very simple but effective design and it works well. The location is the key to this product working, but they got it right.